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Branding of Luxury Furniture Store - Sun & Kris

Branding of Luxury Furniture Store - Sun & Kris Premium

Sun and Kris is a flagship company that owns and operates 5 Luxury Furniture stores in New Delhi. All these stores are an uber-luxury and cater to the top of the pyramid target group with an overall 1 lac sq ft of an area at a display. These stores showcase both bespoke and international range of classy, neoclassical, modern and contemporary home furniture.

The client approached Liquid Loop for a promotional campaign for the brand. The campaign needed the highlight the style & class of the brand.

Industry: House, Garden
Creative Type: photoshoot
Tags: brochure, branding, corporate, SME, MSME, design, print media, advertisement, ad

Agency Information

LiquidLoop Premium

Based at Gurugram, LiquidLoop is a Full-Service agency with a diversified portfo...

Services: Branding, Content Marketing, Digital Marketing

Service Charges: Minimum = Rs.50,000

Gallery for Branding of Luxury Furniture Store - Sun & Kris

Client’s Requirement:

  1. Create awareness among the new corporate individuals about the stores and make them realize that furniture is not just one more article but it is a piece of art
  2. Create a brand position that would make Sun& Kris as a must to visit destination if one has a penchant for luxury & bespoke furniture
  3. Improve traction by broadening the base of the Target group by identifying potential buyers from different demographics across northern India
  4. Create brand awareness and increase traction with Key influencers in the category specifically Architects and interior designers

Agency’s Approach:

  1. Created brand imagery that communicated about the essence of the brand to its target group.
  2. An integrated advertising campaign was visualized, shot and launched showcasing the Product and indulgence of lifestyle was highlighted through the campaign
  3. Designed a launched multiple digital assets including a new website that would highlight a combined brand showcasing the array of products across all the stores thus giving a larger than life feel to the brand
  4. Launched a lead generation program through email marketing, PPC and Paid social to interact with right buyer book them a coveted appointment at the stores thus increasing the traction for the stores
  5. Visualized and designed Multiple market collateral including digital Videos, Trade brochures, Schemes, etc to influence Architects and interior designers with the upscale product availability for their projects at the store

Results:

  1. Created an outreach program that increased brand traction both online and offline in terms of studio visits for the desired targeted group thus increasing YOY store footfall traffic by 30%
  2. An integrated website and multiple digital assets including paid social helped in garnering more online tractions and thus paved for a very successful in-store sales campaign for the brand
  3. A very successful and appreciated outreach program with the key influencers benefited the brand to engage with most prominent architects and interior designers of the city and thus creating a niche for its product within the trade influencers lobby
  4. Multiple in-store designs and branding initiatives were key and instrumental to improvise on the brand positioning and communication needs of the stores

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