Branding of Luxury Furnishing Brand - Nirmals

Branding of Luxury Furnishing Brand - Nirmals Premium

Liquid Loop was hired to create a campaign that helps to boost sales & to promote the Nirmals brand in the festive season. Nirmals is one of the leading and finest home furnishing brands, engaged in sourcing & customizing a premium range of home textile from across the globe.

Industry: House, Garden
Creative Type: branding
Tags: Social media campaign, Social media post, Promotion, ORM, Promotional event, Event, social media management

Agency Information

LiquidLoop Premium

Based at Gurugram, LiquidLoop is a Full-Service agency with a diversified portfo...

Services: Branding, Creative Design (Advertise campaigning,Branding,Vi...

Service Charges: Minimum = Rs.50,000

Gallery for Branding of Luxury Furnishing Brand - Nirmals

Client’s Requirement:

Promotional Campaign:

To design a promotional campaign that highlights its premium quality and offers exhibited by the Brand during the festive season.

Audience involvement:

To beguile a large number of audience in the promotional event in order to captivate more consumers and increase sales.

Agency’s Approach

Research & Analysis:

We analyzed different segments after getting feedback from leads and sales teams while understanding the persona of each product category.

Festive Season Promotion:

We designed a promotional plan for the upcoming festive season which highlights the offers displayed by the brand on a range of products. Introduced special and attractive promotions throughout the period to gauge the audience's interests.

Audience participation:

Highlighted the luxurious quality by using artistic masterpieces to captivate consumers and increase sales.

Put the festive season’s special offers on products under the spotlight.

Digital Promotion Plan:

We promoted their offers by creating strategies for digital marketing and designing.


A substantial increase in modern and general trade saw sales within a short period of time right after launching the campaign.

Received the right audience and increased customer engagement as compared to the competitors in the market.

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