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New Product Launch - Qutone iMarble

New Product Launch - Qutone iMarble Premium

One of the best new product launch plan designed and executed by Liquidloop for Qutone i Marble - This case summary comprehends the brand awareness strategy, brand endorsements by celebrities & social media influencers, Social Media Marketing and digital marketing plan for the launch.

About Client: Qutone has been an old client of Liquid Loop. Qutone Ceramics is a global hi-tech manufacturer of Premium ceramic lifestyle solutions offering a wide range of products for floor, wall and work surfaces. i-Marble is a Luxury product by Qutone with Grand marble sizes (Differentiator).

Client’s Requirement:

1. Promotion Plan: Reinforce Promotion on Digital & Social Media platforms highlighting the Differentiator ( Grand marble sizes) 2. Increase Brand Awareness: Build a Brand Image & Increase awareness of the Brand and its upcoming innovative products. 3. Audience Engagement: Address a large audience about the product.

 

 

 

Industry: House, Garden
Creative Type: branding
Tags: brochure, branding, corporate, SME, MSME, design, print media, advertisement, ad

Agency Information

LiquidLoop Premium

Based at Gurugram, LiquidLoop is a Full-Service agency with a diversified portfo...

Services: Branding, Creative Design (Advertise campaigning,Branding,Vi...

Service Charges: Minimum = Rs.50,000

Gallery for New Product Launch - Qutone iMarble

Agency’s Approach:

Research & Analysis: We started with brand research to analyze the trade and consumer awareness towards the Brand. The brand was a Luxury product so the communication needed to express that.

Audience Engagement & Brand Awareness:

We apprehended a creative communication program to convey the differentiator of the brand in the words of celebrities. It involved Actor Anil Kapoor and Actress Yami Gautam as the faces of the Brand. It also helped in creating a premium Brand Image of the product.

After the research of influencer networks, we initiated a Key Influencer Marketing Campaign to captivate a large crowd.

We implemented an audience engagement program using an integrated approach by adopting both online and offline services.

Digital Promotion Plan: Facebook page, Google Ad Words, PR Blogs, Online Contest, and In-Mail Consumer Activation Programs were initiated.

Result:

- A large audience engagement.

- Very successful Launch of the new product.

- Brand’s repositioning at the topmost category within its peer group.

- A positive response from customers creating more business for the client.

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