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Social Media campaign for ChocOn

Social Media campaign for ChocOn Premium

The client required a promotional campaign for ChocOn chocolates. ChocOn is one of Company Mahak’s most important brands, with which it entered the chocolate industry in India. The Client turned to RnT communications for a promotional & Brand Awareness campaign. 

Client’s Requirement:

Promotion plan for ChocOn:

The client required a promotional campaign for ChocOn to reach the maximum of audiences and establish its name in the chocolate industry among the competitors.

Brand Positioning:

Change the perception of people and reposition the brand Image that leaves its impression on the consumer’s mind.

Industry: Food, Restaurant
Creative Type: Social Media Campaigns
Tags: Social media campaign, Social media post, Promotion, ORM, Promotional event, Event, social media management

Agency Information

RnT Communications Premium

RnT communication, an All-service Boutique agency, is best known for its unique...

Services: Branding, Advertising, Brand segmentation, Consumer Trends,...

Service Charges: Minimum = Rs. 50,000  ...

Gallery for Social Media campaign for ChocOn

Agency’s Approach

Research & Analysis:

After analyzing the current situation of the brand, it was concluded that the approach needs to be unique and completely remodeled from the previous one.

 

Target Audience:

ChocOn was targeted to the lower middle class. It was delivered in a rural area where there are no facilities for storing chocolates. The price of an individual ChocOn was set accordingly.

 

 Product Insights:

ChocOn is not actually a bar of chocolate. It is a replacement of chocolate for the places where it is difficult to store chocolate products. ChocOn was introduced at rural areas because the product can survive in extreme weather conditions.

 

Tagline:

The product had different kind of fillings in it. Due to this, the tagline “Apki ChocOn me Kya Hai?” suited best which gives consumer an excitement to try it.

 

Result:

The Brand cam alive right after the launch.

The brand gained recognition among the competitors in the market.

The purchasing rate increased in rural as well as urban areas.

A large audience engagement due to its unique features.

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